Today, well-known brand names are on everyone's lips. We get used to them and do not think about the fact that someone once invented these names, that they are behind them ...

Who is Ronald McDonald? This is a clown who is the mascot of the world famous McDonald's company. According to research conducted in 2001 by the authors of the book "Fast Food Nation", Ronald McDonald (see photo below) is very ...

The importance of developing a unified corporate identity is gaining more and more understanding among entrepreneurs. Recognition of the company by corporate symbols, colors, logo brings real profit. In order not to rely on chance, it is necessary to thoroughly work out everything ...

It so happens that after visiting the site, after a while, when re-working on the Internet, an advertisement for those goods and services that the user has viewed appears. How to regard this: coincidence or persecution? No,…

Every day people spend several hours on the Internet solving their work and life issues. The audience is constantly growing, both quantitatively and qualitatively: adolescents, young people, mature people with high incomes ...

You always want to stand out from the crowd. Regardless of the season and weather outside the window, there is a desire to look stylish. At the same time, I want clothes and accessories not only to be ...

Design is one of the most popular industries in our country. Who just calls themselves a designer: from serious website developers to ordinary manicure masters. However, the most that ...

The advent of new printing technologies improves the quality of prints and expands their scope of application. Among them, sublimation printing stands out, the essence of which is to apply an image to products from ...

All novice server administrators sooner or later begin to be interested in the question: "How to promote the GTA server: SAMP?" PR of the SAMP server can be conditionally divided into two types. The first, it is the simplest, - ...

How to make a poster in Photoshop or do it yourself? Which method should you use? We will consider both options in detail, and then everyone can choose the one that suits him. How to make a poster in Photoshop Most often ...

Today it is quite difficult to walk down the street and avoid the offer to take with you an information leaflet from the hands of a person standing near the metro. It became the norm - returning home, for example, with ...

You must admit that in the world of brands there are very few logos that everyone recognizes, recognizes thanks to colorful TV advertisements or colorful advertising posters hung along the city streets. How did the history of the "logo" begin ...

When organizing a display or contextual advertising campaign on the network, any advertiser calculates its approximate budget. It is important for the customer of an advertising campaign to see how the funds for its implementation are distributed, whether they are spent according to their purpose ...

A flyer is one of the inexpensive and highly effective ways to promote a product or service. It performs both advertising and informational functions for the consumer. And if there is a need for promotion ...

If you look closely, there are a lot of different colorful moving advertisements around. It is installed on buildings, billboards, windows of offices and cafes, and some mount it directly on the windows of cars. It all depends ...

The activity of any company begins with the creation of a corporate identity, the main components of which include the development of a logo. It is this emblem that demonstrates the belonging of a product or service to a particular enterprise, displays its concept and ...

To successfully develop your business, be it trade, various services or something else, you must first of all promote it, make it recognizable. And advertising plays a huge role in this matter. It was she ...

Advertising has become an integral part of everyday life these days. She accompanies us everywhere: on the way to work, when walking around the city, in transport, on TV screens. One of the types of advertising, ...

The prefix "promo" is now firmly established in the daily life of a modern person. From all sides we constantly hear “promo-action”, “promo-clothes”, “promo-sites”, “promo-souvenirs”, “promo-videos”, “promo-codes” - this list is endless. ...

The concept of "folding" originates from the German language, the word "fold" in translation means "groove", "groove". The concept has taken root in our language without changes. Folding is used in the manufacture of sheet publications, for example, booklets, ...