Today, well-known brand names are widely heard. We get used to them and don’t think about the fact that someone once thought up these names, what are behind them ...

Who is Ronald MacDonald? This is a clown who is a mascot of the world famous company McDonald's. According to research conducted in 2001 by the authors of the book Fast Food Nation, Ronald MacDonald (see photo below) is very ...

The importance of developing a single corporate identity is increasingly understood by entrepreneurs. Recognition of the company by corporate symbols, colors, logo brings real profit. In order not to rely on chance, you need to thoroughly work out everything ...

It happens that after visiting the site after some time, when you work on the Internet again, an advertisement appears for those goods and services that the user viewed. How to evaluate it: coincidence or pursuit? No,…

Every day, people spend several hours on the Internet, solving their work and life issues. The audience is constantly growing, both quantitatively and qualitatively: adolescents, youth, mature people with high incomes ...

You always want to stand out from the crowd. Regardless of the time of year and the weather outside the window there is a desire to look stylish. At the same time, I want clothes and accessories not only to be ...

Design is one of the most popular industries in our country. Who just does not call himself a designer: starting from serious website developers and ending with ordinary manicure masters. However, the most that ...

The emergence of new printing technologies can improve the quality of prints and makes their scope wider. Among them, the sublimation print stands out especially, the essence of which is the application of the image on products from ...

Sooner or later, all beginner server admins are interested in the question: “How to promote the GTA server: SAMP?” The PR of the SAMP server can be conditionally divided into two types. First, it’s the simplest, - ...

How to make a poster in Photoshop or with your own hands? What method to use? We will consider both options in detail, and then everyone will be able to choose the one that suits him. How to make a poster in Photoshop More often ...

Today it is quite difficult to walk down the street and avoid the offer to take an informational leaflet with the hands of a person standing near the metro station. It became the norm - returning home, for example, with ...

Agree, in the world of brands there are very few logos that everyone will recognize, learn through colorful advertising on television or colorful advertising posters hanging on the streets of the city. How the history of the "logo" began ...

By organizing a media or contextual advertising campaign on the network, any advertiser calculates its approximate budget. For the customer of an advertising campaign, it is important to see how the funds are distributed for its conduct, whether they are spent for the purpose ...

A flyer is one of the inexpensive and very effective ways to promote a product or service. It performs both advertising and informational functions for the consumer. And if there was a need for advancement ...

If you look closely, there are a lot of different colorful mobile ads around. It is installed on buildings, billboards, office windows and cafes, and some mount it directly on the windows of cars. It all depends ...

The activity of any company begins with the creation of a corporate style, the main components of which are the development of the logo. It is this emblem that shows the belonging of a product or service to a particular enterprise, displays its concept and ...

To successfully develop your business, be it trade, various services or something else, you must first promote it, make it recognizable. And in this issue plays an important role advertising. It was she ...

Nowadays advertising has become an integral part of everyday life. She accompanies us everywhere: on the way to work, when walking around the city, in transport, on TV screens. One of the types of advertising, ...

The prefix "promo" today has firmly entered the everyday life of modern man. From all sides we constantly hear “promotion”, “promotional clothes”, “promotion sites”, “promotional souvenirs”, “promotional videos”, “promotional codes” - this list goes on and on.

The concept of "folding" originates from the German language, the word "falsz" in translation means "groove", "zholob". The concept has taken root in our language without changes. Apply folding in the manufacture of sheet publications, for example, booklets, ...